One of the best ways to become a copywriter or become knowledgeable in the field is to take a copywriting course. This will save time for several months of research and provide a structure that helps process learning.
Taking a copywriting class is not a substitute for practice. It takes time to get good at anything and copywriting is no different. That is why taking copywriting courses that include assignments and tutor feedback is paramount.
Having access to a professional copywriter speeds up the learning process and improves the quality of the work.
So, without further ado, this article will discuss 13+ Best Copywriting Courses with Certificates.
Table of contents
- What is copywriting?
- How long are copywriting courses?
- Where can I find free online courses on copywriting?
- What high school courses are needed for copywriting?
- List of Best Copywriting Courses with certificates
- 1. Copywriting Fundamentals (Copy that!)
- 2. Best practical intro to copywriting
- 3. Complete Copywriting Course for Emails, Facebook, Twitter, and LinkedIn
- 4. Intro to Copy for Social Media
- 5. Copywriting for Websites and Landing Pages”
- 6. Conversion Copywriting: How To Write Great Copy That Converts
- 7. Web Writing and Email Marketing: Grow Your Audience
- 8. Freelance Copywriting Masterclass
- 9. Conversion Copywriting 101
- 10. The Copy Cure
- 11. SEO Copywriting Certification
- 12. The AWAI Copywriting Program
- 13. The Complete Copywriting Course: Write to Sell Like a Pro
- 14. B2B Copywriting
- 15. Copywriting for the Web
- Frequently Asked Questions
- Conclusion
- References
- Recommendations
What is copywriting?
Copywriting is the art and science of writing text (known as “copy”) for advertising or other forms of marketing. The goal of copywriting is to persuade the reader to take a specific action, such as buying a product, signing up for a service, clicking on a link, or engaging with content in some other way.
Copywriting can be found in various forms, including:
- Advertisements (print, online, or broadcast)
- Websites (landing pages, product descriptions)
- Email campaigns
- Social media posts
- Sales letters
- Brochures and other promotional materials
Effective copywriting involves concise, compelling advertisements aimed at an audience. It often focuses on the benefits of a product or service rather than just its features. Copywriting plays a huge role in marketing and business growth.
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How long are copywriting courses?
There is no stipulated amount of time for copywriting courses. Depending on the type and depth of the copywriting course, they may take up to the following period;
- 1. Short Courses/Workshops
Short courses last from a few hours to a couple of days. They are usually introductory courses or specific workshops focusing on particular aspects of copywriting, such as writing for social media or crafting email campaigns.
- 2. Online Courses
This is about a few weeks to a few months. Online courses often provide more comprehensive training, covering various types of copywriting, techniques, and industry best practices. Some may offer certification upon completion.
- 3. Certification Programs
Certification programs in copywriting last 3 to 6 months. These programs are more in-depth and often include assignments, feedback, and sometimes one-on-one mentoring. They may cover everything from basic copywriting principles to advanced strategies and portfolio development.
- 4. Diploma Courses
Diploma programs are usually more intensive, covering a broader range of topics, including marketing, branding, content strategy, and copywriting. They typically last from 6 months to a year.
- 5. Degree Programs
(e.g., in marketing, advertising, or communications): 2 to 4 years. While not solely focused on copywriting, these programs often include copywriting as part of a broader curriculum in marketing or advertising.
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Where can I find free online courses on copywriting?
Finding free online courses for copywriting is not difficult. Many resources are available online. Here are some platforms to find these courses.
1. Online Learning Platforms
- Coursera
While many courses require payment, Coursera offers free courses through its audit option. Search for “copywriting” and choose the audit option to access content for free.
- Udemy
Udemy offers a variety of free copywriting courses. You can filter your search by selecting “Free” under the price filter.
- LinkedIn Learning
Occasionally, it offers free access to specific courses, though it typically requires a subscription. Look for promotions or free trials.
- Skillshare
Offers a free trial period where you can access courses, including copywriting ones, at no cost.
2. MOOCs (Massive Open Online Courses)
- edX
Similar to Coursera, edX offers free courses from universities. Some courses related to marketing and communication may include copywriting elements.
- Alison
This platform offers a variety of free courses, including those on copywriting and digital marketing.
3. YouTube
Many experienced copywriters share their knowledge on YouTube. Search for “copywriting tutorials” or “copywriting courses” to find free video lessons.
4. Blogs and Websites
- Copyblogger
Offers a free membership that includes access to free courses and resources on content marketing and copywriting.
- HubSpot Academy
Provides free courses on content marketing that include copywriting elements.
- Google’s Digital Garage
Offers free marketing courses that cover copywriting skills, especially for digital advertising.
5. Libraries and Open Courseware
- OpenCourseWare
Check out OpenCourseWare from universities like MIT or Yale, where yo b by might find relevant marketing or writing courses that touch on copywriting.
Join LinkedIn or Facebook groups focused on copywriting or content marketing. Members often share free course recommendations and resources.
By exploring these resources, you should be able to find several free options that can help you get started or advance your skills in copywriting.
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What high school courses are needed for copywriting?
To prepare for a career in copywriting while in high school, students should focus on courses that develop strong writing, communication, and analytical skills. Here are some relevant courses:
- 1. English Language and Literature;
Copywriting relies heavily on the ability to write persuasively and creatively. Literature classes also help with understanding different writing styles and tones.
- 2. Creative Writing;
Copywriting often involves writing compelling stories or messages. Creative writing helps develop a unique voice and imaginative thinking.
- 3. Journalism
This teaches concise and factual writing, which is important for certain types of copywriting, such as writing for websites, blogs, or advertising campaigns.
- 4. Marketing or Business (if available):
Copywriting is closely tied to marketing. Understanding how businesses promote their products or services will give you insight into the purpose and strategy behind copywriting.
- 5. Foreign Language
Multilingual copywriters are in demand, especially in global marketing. This also enhances understanding of different cultural perspectives in writing.
List of Best Copywriting Courses with certificates
1. Copywriting Fundamentals (Copy that!)
“Copy That!” is a popular 5 hours free course on copywriting fundamentals designed for beginners who want to learn the art and science of writing exciting copy.
This course provides a solid foundation in creating persuasive content for an aspiring copywriter or marketer.
2. Best practical intro to copywriting
This is a 1-2 hours copywriting course on LinkedIn Learning. It is a comprehensive course designed to give beginners a hands-on approach to mastering copywriting essentials.
This course provides theories and actionable exercises, ensuring learners can immediately apply their new skills in real-world scenarios.
3. Complete Copywriting Course for Emails, Facebook, Twitter, and LinkedIn
This is a 7-hour course on Udemy that focuses on crafting compelling copy for various digital platforms, particularly social media and email marketing.
This course is ideal for marketers, entrepreneurs, and aspiring copywriters who want to master writing for these specific channels to engage audiences and drive conversions.
This domestika course is a 2-3 hours beginner-friendly course designed to teach the essentials of writing effective copy specifically for social media platforms.
The course is designed for creating engaging content that resonates with audiences across different social networks, from Instagram and Facebook to Twitter and beyond.
5. Copywriting for Websites and Landing Pages”
The copywriting for websites and Landing Pages course on Skillshare is an excellent option for anyone looking to master the art of writing persuasive and compelling copy specifically for websites and landing pages.
This course is a one-hour vibration designed to help beginners create content that attracts visitors and converts them into customers or leads.
6. Conversion Copywriting: How To Write Great Copy That Converts
This is one of the best writing courses with certification on Udemy. It is a highly recommended course for those who want to specialize in writing and optimizing copy for landing pages.
This course specifically teaches people how to craft compelling, conversion-focused copy that turns website visitors into customers or leads.
7. Web Writing and Email Marketing: Grow Your Audience
This 1-2 hour LinkedIn Learning course with certification is an excellent course for those who want to master the art of writing effective copy for web pages and email marketing.
This course is ideal for professionals looking to enhance their digital marketing skills, specifically in creating compelling content that engages and converts.
8. Freelance Copywriting Masterclass
This is a free course on Udemy that is about five hours long and teaches the skills needed to write for various clients and industries.
9. Conversion Copywriting 101
The conversion copywriting course is accessible on Copyhackers. It lasts for 6 weeks and focuses on writing copy that converts, covering topics such as customer research, landing pages, and email copywriting.
10. The Copy Cure
Marie ForleInternational offers 5 Weeks on traditional copywriting techniques and modern marketing strategies focused on helping learners find their unique voice.
11. SEO Copywriting Certification
This is a copywriting course with certification on different platforms like Course and Udemy for 4 weeks. Specializing in teaching how to write SEO-friendly copy that ranks well on search engines while engaging readers.
12. The AWAI Copywriting Program
American Writers & Artists Institute (AWAI)
Offers a Self-paced course (usually 3-6 Months). This comprehensive program teaches the business and creative sides of copywriting, including how to build a freelance career.
13. The Complete Copywriting Course: Write to Sell Like a Pro
This copywriting course offers a certificate upon completion on Udemy with a 12-hour duration. This course deals with all aspects of copywriting, from understanding target audiences to mastering different types of copy.
14. B2B Copywriting
This is a 6-week copywriting course on Copyhackers. This course is for people who wish to specialize in writing copy for B2B (Business-to-Business) markets, covering long-form content, case studies, and white papers.
15. Copywriting for the Web
This course is available on OpenClassrooms with a 4-week duration. It covers the specific nuances of writing for online platforms, including website copy, blogs, and online advertisements.
Frequently Asked Questions
Yes, copywriting courses are worth your money. This skill requires a deep understanding of language, psychology, and marketing.
The best Copywriter jobs can pay up to $160,000 per year.
Yes, you can. But you get out what you put in. Don’t expect to make a million dollars in your first year. It takes time to build up the experience, expertise, and social proof you need to charge the big bucks.
Conclusion
In conclusion, several copywriting courses are available for different skill levels and specializations, offering valuable certifications that can enhance your career prospects. Whether you’re a beginner looking to understand the basics or a seasoned professional aiming to fine-tune your knowledge, there’s a course for everyone.
From in-depth programs that cover the full spectrum of copywriting to shorter, more focused courses on specific aspects like SEO or social media copy, these courses equip you with the knowledge and tools to create compelling, persuasive content that resonates with audiences and drives action.
Investing in one of these 13+ best copywriting courses with the certificates listed above is a strategic step toward mastering the art of copywriting and advancing in the competitive world of digital marketing.
References
- Coursera.com – Best Copywriting Courses Online with Certificates [2024]
- Classcentral.com – 9 Best Copywriting Courses for 2024
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