If you’re looking to improve your digital marketing skills, there are loads of online courses in digital marketing available.
Digital marketing is a super dynamic field that changes constantly. Whether you’re a social media guru, a PPC mastermind, or a content creation wizard, there’s something for everyone.
The best part? These courses often come with certificates that can help you stand out in the job market and prove your digital marketing chops. In this article, we will list the 20+ best digital marketing courses with certificates and answer some of the tough questions you may have about digital marketing.
Table of contents
- Digital marketing
- What does a digital marketer do?
- Is a digital marketing certificate enough?
- Can I learn digital marketing on my own?
- Best Online Courses on Digital Marketing
- 1. Google Digital Marketing & E-commerce Professional Certificate
- 2. Foundations of Digital Marketing and E-commerce
- 3. Google Ads for Beginners
- 4. The Strategy of Content Marketing
- 5. Digital Marketing Specialization
- 6. Meta Social Media Marketing Professional Certificate
- 7. Search Engine Optimization (SEO) with Squarespace
- 8. How to Set Up a Facebook Ads Campaign
- 9. Attract and Engage Customers with Digital Marketing
- 10. Create and Design Digital Products using Canva
- 11. Create a Google Ads Search Campaign
- 12. Digital Marketing Strategy and Planning Specialization
- 13. Digital Marketing Strategy with Goldman Sachs 10,000 Women
- 14. Brand Management: Strategies for a Strong Brand
- 15. Introduction to Digital Marketing
- 16. Basic Concepts of Digital Marketing
- 17. Growth Hacking Techniques for Digital Marketing
- 18. Digital Marketing and CRM for Increased Sales
- 19. Advanced Diploma in Mastering Elite Digital Marketing for Consultants
- 20. Digital Advertising and Marketing 301
- 21. Digital Advertising and Marketing 201
- How difficult is digital marketing course?
- What is the hardest thing in digital marketing?
- What skills do I need for digital marketing?
- Which digital marketing skill should I learn first?
- FAQs
- Conclusion
- References
- Recommendations
Digital marketing
Simply put, digital marketing is all about using the internet, social media, email, and other digital channels to reach customers and promote products or services.
Whether you’re a small business owner or work for a big corporation, digital marketing can help you reach a wider audience, engage with customers, and boost sales.
If you’re thinking about entering the digital marketing world yourself, there are tons of online courses out there that can help you hone your skills. The options are endless, from SEO and social media marketing to content creation and analytics.
Read: 15 Best Colleges with Digital Media Majors in 2024
What does a digital marketer do?
A digital marketer uses all the tools and tricks of the Internet and social media to get a company’s products or services in front of as many people as possible.
This might involve creating content (like blog posts or social media posts), managing social media accounts, analyzing website traffic and customer behaviour, or even running paid ads on platforms like Google or Facebook.
Digital marketers also need to keep up with the latest trends and tools in the digital marketing world. They need to know how to create targeted campaigns that will appeal to their audience, track the success of these campaigns, and make adjustments on the fly.
Is a digital marketing certificate enough?
So you’re wondering if a digital marketing certificate is enough to land you a sweet job in this field. Well, the truth is, it depends.
A digital marketing certificate can definitely be a great start. It can show potential employers that you have the knowledge and skills to succeed in this field and are serious about your career.
But let’s be honest. In today’s competitive job market, it takes more than just a certificate to stand out. You’ll need real-world experience, a portfolio of successful campaigns, and the ability to market yourself.
How long does it take to get digital marketing certificate?
Certificate programs in digital marketing can take two to four months to complete, which is a whole lot shorter than your average college program. These programs are designed to get you up to speed on digital marketing as quickly and effectively as possible so you can get out there and start making waves in the industry.
Also, there are plenty of free digital marketing courses online that can get you up to speed in hours, days, or even weeks.
These courses may not have the official certification of a paid program, but they can still give you a solid foundation in digital marketing and help you build your skills.
Is 3 months enough to learn digital marketing?
The short answer is yes. You can learn the basics of digital marketing in three months. But here’s the kicker: you’ll need to be dedicated, focused, and ready to learn a ton quickly.
Think of it like cramming for a big test. You can do it, but you’ll need to put in some serious work.
Can I learn digital marketing on my own?
The answer is yes; you can learn digital marketing on your own. There are many resources, from free online courses and tutorials to blogs and books.
But here’s the thing: self-directed learning takes discipline and determination. You’ll need to be motivated and willing to put in the time and effort to master digital marketing.
Plus, there’s a lot to learn. Digital marketing encompasses a wide range of topics, from social media marketing to SEO to paid advertising.
Also, read: 20+ Popular Coursera Courses Online in Nigeria
Best Online Courses on Digital Marketing
See the best online courses on digital marketing:
1. Google Digital Marketing & E-commerce Professional Certificate
This is the famous Google digital marketing course. This program is not messing around. Over 700,000 people have already jumped on the bandwagon, for good reason. The program was designed by Google, so you know it’s legitimate.
It covers all the bases, from search engine optimization (SEO) to email marketing to e-commerce. Plus, you’ll learn at your own pace and earn a career credential that shows you’ve got the goods.
The program is divided into seven courses, each covering a different aspect of digital marketing. You’ll learn to attract customers through search and email, measure your marketing performance, and even build your e-commerce store.
And the best part? You don’t need any prior experience or a degree to enroll.
Read Also: Top 10+ Google Career Certificates To Increase Your Pay In 2024
2. Foundations of Digital Marketing and E-commerce
In this course, you’ll learn the basics of digital marketing and e-commerce. Think of it as your digital marketing 101 course.
You’ll learn about these fields and what an entry-level digital marketer and e-commerce specialist actually does day to day.
You’ll also learn about the marketing funnel, which is like a sales process for customers, from finding out about your product to buying it.
3. Google Ads for Beginners
This course will teach you how to create a Google Ads account from scratch and set up your first campaign. You’ll learn how to group your ads (ad groups), do keyword research, target the right audience, and write ads that grab people’s attention.
Once the basics are down, you’ll dive into the nitty-gritty of making your ads profitable.
You’ll learn how to use all the tools and settings available to optimize your campaigns and ensure they’re bringing in the dough. This includes testing different ad copy, adjusting your bids, and monitoring your results.
4. The Strategy of Content Marketing
In this course, you’ll learn all about the magic of content marketing. You’ll learn how to manage, write, and market content that actually gets people to pay attention to your brand.
This course covers everything from crafting compelling copy to finding the best platforms to share your content.
The best part? You’ll learn how to create content that’s engaging and helps you achieve your marketing goals.
5. Digital Marketing Specialization
This course is like a digital marketing boot camp. You’ll learn about all the essential topics for any digital marketer, from understanding different marketing channels to analyzing data and measuring your marketing performance.
You’ll find out how to communicate your brand effectively on social media, create content that resonates with your audience, and use data to make informed decisions about your marketing strategies.
In this course, you’ll learn how to make the most of your social media presence and turn it into a powerful tool for your business. You’ll learn to build a following, create killer content, and manage your social media accounts like a pro.
Plus, you’ll explore the world of Meta Ads Manager and learn how to create campaigns that encourage people to buy your products or services.
7. Search Engine Optimization (SEO) with Squarespace
This course teaches you how to make your Squarespace site stand out in search engine results. You’ll learn to use Squarespace’s built-in tools to optimize your site for search and apply some of the best practices for on-page SEO.
And if you’ve got a blog on your Squarespace site, you’re in for a treat.
8. How to Set Up a Facebook Ads Campaign
This course is designed to teach you how to create a Business Manager account on Facebook. This will give you complete control over your presence on the platform, from setting up ads to managing your brand’s reputation.
Then, you will learn how to create and run ads on Facebook, how to choose the right objective for your ads based on your business’s needs, and how to create effective and targeted campaigns.
9. Attract and Engage Customers with Digital Marketing
In this course, you’ll learn how to use digital marketing strategies to attract more people to your brand. You’ll find out how to build brand awareness among potential customers so that they’ll start to recognize and remember your business.
And of course, we can’t forget about SEO! You’ll learn what SEO is and why it’s crucial for your website’s visibility on search engines.
Also, read: 20+ Alison Courses That Are Free With Certificates | 2024
10. Create and Design Digital Products using Canva
This course will teach you how to create digital products using the easy-to-use Canva platform. From workbooks for digital courses to ebook covers and journal pages, you’ll learn how to make your products stand out with killer design skills.
And don’t worry if you’re not a graphic design expert.
11. Create a Google Ads Search Campaign
In this course, you’ll learn how to create a search campaign on Google Ads. First, you’ll understand the basics of search marketing and the ideas that make it tick.
Then, you’ll get to put that knowledge into practice by creating your own Google Ads Search Campaign.
12. Digital Marketing Strategy and Planning Specialization
This course is the digital marketing equivalent of a personal trainer. You’ll learn about many different strategies and tactics to help you build an epic digital marketing plan for your business.
We’re talking about everything from e-commerce strategy to SEM strategy, digital channel planning, social media and email marketing strategy, display and video advertising strategy, strategy execution, and even some skills to help you communicate your results and lead a team.
13. Digital Marketing Strategy with Goldman Sachs 10,000 Women
This course is like a digital marketing playbook. You’ll learn about the PEO model (that’s Paid, Earned, and Owned) and how to use it to develop a unique digital marketing campaign. Then, you’ll learn how to find and reach your target audience so your message gets to the right people.
To top it off, you’ll learn about influencer and viral marketing strategies.
14. Brand Management: Strategies for a Strong Brand
This course will help you understand the advanced strategies behind managing a brand. You’ll dive into brand positioning, which is how your brand is perceived in the market.
You’ll also learn about brand architecture, which is how you structure your brand’s products and services, and brand extensions, which is when you create new products or services under your brand.
And that’s not all. You’ll learn how to use data tools and sentiment analysis to make smart decisions about your brand.
15. Introduction to Digital Marketing
This course teaches you how to choose the right keywords for your website. People type these words and phrases into search engines, so it’s essential to pick the ones that will help your website rank higher in search results.
Next, you’ll learn how to create social media posts that engage people. That means crafting interesting, thought-provoking, or just plain fun posts.
16. Basic Concepts of Digital Marketing
This course is a great introduction to the world of digital marketing. You’ll discover how digital marketing techniques like search engine optimization, mobile marketing, social media, and content marketing can help your business grow.
You’ll also learn about popular digital marketing methods like pay-per-click and influencer marketing.
And best of all, this course is designed to be easy to understand, even if you’re not a marketing expert.
17. Growth Hacking Techniques for Digital Marketing
This course is for you if you’ve been beating your head against the wall trying to promote your brand without much success. You’ll learn all about digital marketing, from its humble beginnings to its current glory.
But that’s just the beginning. You’ll also learn growth-hacking techniques that’ll help you turn people curious about your brand into customers for life. And of course, it will also teach you about search engine optimization and social media marketing.
18. Digital Marketing and CRM for Increased Sales
Did you know that more than half of the world’s population is online? That’s a LOT of potential customers.
In this course, you’ll learn how to reach customers through digital marketing, segment your market, and tailor your marketing efforts to different groups of people.
You’ll also learn about digital marketing’s role in boosting sales and the importance of responsible marketing.
19. Advanced Diploma in Mastering Elite Digital Marketing for Consultants
This course is for anyone wanting to start a successful digital marketing agency and become a guru. You’ll learn to find and attract customers, position yourself as an expert, and set up systems to automate finding new clients.
But that’s not all. You’ll also learn to think like a successful entrepreneur and have the right mindset to achieve your goals.
20. Digital Advertising and Marketing 301
Marketing has always been about connecting with customers where they are and when they’re ready to buy. These days, that place is the Internet.
In this course, you’ll learn the basics of online advertising, including location targeting, beacons, retargeting, and real-time bidding. You’ll also learn about all the other tricks of the trade that’ll help you connect with customers and grow your business.
21. Digital Advertising and Marketing 201
In this course, you’ll learn the ins and outs of digital marketing and programmatic advertising. You’ll also learn about the complex processes that happen every day to deliver digital ads on smartphones, tablets, and computers.
You’ll also learn about challenges like ad fraud and viewability, which are common in digital marketing.
Read Also: 20+ Udemy Free Courses with Certificates | 2024
How difficult is digital marketing course?
The difficulty level of digital marketing courses can vary greatly, depending on the course and your experience level. But in general, I’d say that they aren’t super difficult.
They require you to learn many new concepts and how to use different tools, but you don’t need to be a math whiz or a programming genius to do well.
The good news is that you can learn at your own pace and choose a course that fits your skill level.
What is the hardest thing in digital marketing?
In my opinion, the hardest part of digital marketing is keeping up with all the changes. The digital world moves fast, and what works today might not work tomorrow.
That means staying on top of the latest trends and best practices. It can be overwhelming, but it’s also exciting because you’re on the cutting edge of marketing.
But hey, if you’re willing to learn and adapt, you can master digital marketing!
What skills do I need for digital marketing?
To be a successful digital marketer, you need three essential skills: creativity, curiosity, and perseverance.
Creativity is essential because you need to develop new ideas and approaches to reach your audience. Curiosity is key because you must be open to trying new things and learning from your mistakes.
Persistence is essential because digital marketing can be challenging, but you can succeed if you keep at it.
Also, read: Udemy Vs Udacity Online Course Platform | Differences & Similarities,
Which digital marketing skill should I learn first?
In my opinion, you should start by learning search engine optimization (SEO).
Why? Because SEO is the foundation of digital marketing. It’s about ensuring your website appears when people search for relevant terms on Google and other search engines.
SEO is like the engine of your digital marketing machine. Once you’ve mastered SEO, you can move on to other skills like social media marketing or paid advertising.
FAQs
Coursera and LinkedIn Learning are both top platforms.
SEO and content marketing are the best parts.
No, Photoshop is not necessary for digital marketing.
Conclusion
Now that you’ve got a good overview of the top online courses on digital marketing, you can advance your skills.
And remember, digital marketing is all about staying on top of the latest trends and technologies. So, even if you take a course now, you’ll still need to keep learning and adapting as things change.
References
- coursera.org – Digital Marketing
- alison.com – Digital Marketing courses
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