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With the high number of businesses erupting in the world, business owners need a competitive edge. And digital marketing is that leg you need to stand out.
If you’re starting a business, you’re probably looking for ways to get a leg up on the competition.
You’ll need a solid marketing plan and access to the latest digital marketing tools to do so.
I’ll go through 10 almost free digital marketing tools beginners will need when starting a company in this article.
Some of the marketing tools mentioned here may be familiar to you, while others may be unfamiliar.
However, how you use them for your business is what really matters.
List of 10 Almost Free Marketing Tools for Beginners in 2021
Free Email Marketing Tools for Beginners
Email marketing is one of the more advanced areas of digital marketing, which can be fun if you don’t want to be a developer.
You’ll also have to maintain a user account and review data from the emails you send out.
If you work in email marketing for a large business, you’ll probably grow a specialization in a few resources. However, these can be costly.
There are no better way to do email marketing as a beginner without an email marketing tool.
Here are a few free email marketing resources to keep on hand to help you improve your email results.
#1. HubSpot Free Email Marketing
HubSpot has established itself as a leader in marketing, sales, and CRM applications.
According to the company, they said “HubSpot connects the entire marketing funnel, from attracting tourists to closing sales.”
The easy drag-and-drop email builder in HubSpot’s email tool allows you to create professional marketing emails that engage and grow your audience.
You can customize relevant emails based on any information you have, such as form submissions and website operation, since the tool is automatically linked with the HubSpot CRM (which is also free forever).
This app gives you access to resources that can help you with:
- Social Media
- Landing pages
- Marketing Automation
- Lead Management
When you use HubSpot’s all-in-one marketing app, no stone is left unturned.
As a result, it’s a popular option among those looking to start a company.
You don’t have to pull yourself in a million different directions because you have everything you need in one position.
MailChimp has established itself as one of the world’s leading email marketing companies and digital marketing tools, with over 12 million customers.
Eight out of ten advertisers use this email marketing tool because of it’s free version.
This isn’t something you want to put off. Instead, you should start using email marketing right away.
Despite the fact that there are alternatives, this tool is still one of the best for a variety of reasons:
Email marketing has a long history, dating back to 2001, long before most businesses started using it.
Self-service help options, so you can get answers to all of your questions easily.
If you have less than 2,000 subscribers and don’t send more than 12,000 emails a month, you can use the free plan.
Hence as a beginner, it’s unlikely that you’ll have more than 2,000 subscribers when you first start a company.
As a result, you can get started with MailChimp for free till you get to your feet with email marketing and then upgrade to a paid plan as your business grows.
Social media marketing isn’t as difficult as it seems, particularly with the tools we’ve below at your disposal.
You can schedule and manage social media profiles for more than 30 sites with these tools.
Most importantly, they’re the best free social media marketing tools for beginners to use in 2021.
One of the best time-saving tips for social media marketers is to schedule posts for your company’s social media accounts ahead of time.
The following are some ways to categorize the social media marketing process:
Do all of your making, curating, and composing in one go, then disseminate those updates over the next few days or weeks.
Buffer is used in the following ways:
Buffer’s free plan, which is available indefinitely, allows you to connect a social profile from each network.
One from Facebook, one from Twitter, and ten posts for each social network to be scheduled ahead of time.
If you share two posts a day, you’ll still be five days ahead of schedule.
Social media marketing is one way to improve any company visibility. In reality, I would argue that in this digital age, social media marketing is a must.
Hence, using a social media marketing tool will make your work very easy and seamless.
Hootsuite is one of the best social media marketing tool that is practically free.
You can plan social media posts in advance using digital marketing software like Hootsuite, which saves you a lot of time.
Hootsuite has a plethora of features to assist you in growing your company. You may, for example:
- Determine who your marketing team’s influencers are, as well as who your sales team’s leads are.
- There’s no need to visit each site to respond to comments and mentions; instead, use the dashboard to do so.
- Make use of responses that have already been written.
- Even if you’re sleeping, schedule posts when your audience is most involved.
Enable Hootsuite to act as your social media marketing manager for you.
For people who want to learn more about their business, BuzzSumo is a huge help.
It’s fair to assume that when you start a company, you know a thing or two about your industry and primary competitors.
However, if you dig a little deeper, you’ll discover that there’s a wealth of information available to you.
You don’t need any other digital marketing tool by your side if you want to better understand your competition or learn what sort of content works best with search engines and your audience.
Why make educated guesses on what works best in your niche? You can use BuzzSumo to have a 100 percent accurate response to this question.
As a major fan of BuzzSumo, I use it on a regular basis as a digital marketing tool.
Free SEO Marketing Tools for Beginners
Regardless of size, age, or sector, SEO marketing plays an important role in the success of every company.
If you work as an SEO specialist or in a general digital marketing role, you’ll be familiar with common (and expensive) SEO tools like Ahrefs and Moz.
Although Moz offers a 30-day free trial, it’s not free for beginners.
The good news is that there’re still many of the most effective SEO marketing tools available for free for biginners to use.
Check them out!
#6. Google Analytics
Analytics, as one of Google’s top free tools, should be a part of the digital marketing strategy from the beginning.
In fact, you can’t talk about SEO without mentioning Google Analytics.
I would say that it is one of the most effective digital marketing tools available for beginners.
For some of the new bloggers who have noticed that a specific social media campaign is generating a lot of traffic to their website.
You can use Google Analytics to change your future plan based on this information in order to achieve the same results.
Or maybe you’ve discovered that a certain collection of keywords is generating a lot of organic traffic.
You should focus your attention on these keywords once more, ensuring that you remember them when you build content in the future.
Many people consider this to be nothing more than a traffic generator, but if you know what you’re doing, it can have a significant effect on your marketing plan.
We regard this as one of the best SEO marketing tools most beigenners should utilize.
You can’t afford to dismiss Google Analytics as a digital marketing tool. Installing this early on in the digital marketing campaign is a critical step.
It only takes a few minutes to add the Analytics code to your website, allowing you to monitor any step taken by each user.
#7. Google Search Console
Google Search Console, like Google Webmaster Software, is a series of tools and services that help website owners, web marketers, and SEOs track their sites’ success in Google’s search index.
Basically, Google Search Console provides you with the details you need about your site and the people who use it, whether you’re partnering with an SEO agency or going it alone.
If you’re in the business of organic search optimization, you should be working in Search Console and using other resources to assist you with ancillary tasks.
This free Google tool helps you to monitor how your site is indexed by Google and detect any errors that could have an effect on your site’s results.
Details on search appearance, search traffic, technical status updates, crawl data, and additional educational resources are included among the features.
What other reason do you have to use it?
- To keep track of the success of your content marketing activities.
- To monitor the SEO performance of your website
- In order to learn more about your site’s mobile usability,
- Integration of Google Analytics Crawling of your website so that Google can locate and index it.
Keywords analysis is not only difficult, but it can also be costly due to the cost of premium keyword research software like Ahref and MOZ.
UberSuggest isn’t your standard free tool, but, it isn’t expensive as others.
Overall, this digital marketing tool is simple for beginners to use because the dashboard is easy to navigate and find the data you need quickly.
You’ll begin by typing in a root keyword or domain that you’d like to investigate.
On the free edition, you can conduct up to three free searches every day, and you can also upgrade to the paid app.
If you’re thinking about running an ad campaign around a keyword, UberSuggest offers valuable keyword information including total search volume, complexity, and paid difficulty.
Overall, UberSuggest is a fantastic free keyword research tool that is ideal for beginners while still providing enough value as a paid tool for those looking to scale their company.
Free Content Marketing Tools for Beginners
There are plenty of free tools available to make creating content on the Internet easier.
But, with so many options, how do you know which ones will benefit you and which will only add to your workload?
Here are a few of our favorite free content marketing tools for beginners for increasing effectiveness and enhancing content quality:
Trello is a digital marketing platform that lets you handle tasks and communicate with your team. It’s a free marketing tool and a good digital marketing practice to save time and frustration.
For example, you can use Trello to share blog posts before they’re published.
This allows those on your team to review the article, offer their feedback, and suggest improvements that could improve the piece before it goes live.
Trello allows you to keep track of everything relevant to your online marketing campaign in one place.
Most importantly, setting up a board on Trello takes just a few minutes. Even better, you can easily invite your whole team, allowing everyone to get in on the fun right away.
Trello isn’t the only digital marketing tool of its kind on the market, but it’s by far the biggest.
Email used to be the easiest way to communicate with your colleagues before the days of Trello and similar systems.
This method is difficult to beat when it comes to working with others on marketing tasks.
Although this is still useful to some extent, it can lead to misunderstandings, missed messages, and annoyance.
Grammarly is the free tool you need to sign up for today unless you’re a grammar expert or have a proofreader checking anything you write online.
The tool’s interface is very basic and clean, and it functions in a similar way to Google Docs.
To prove your writing, go to the dashboard, create a new document, and type or copy and paste your content into it.
Grammarly will begin checking your spelling and grammar right away. If you need to refer to documents later, you can save them inside the tool.
Alternatively, you can download the tool as a browser plug-in. Grammarly automatically proofreads everything you type online once it’s enabled, so you don’t have to go to the dashboard.
This free interactive tool comes with the following features:
- Basic grammar check
- Plagiarism check (limited number of times a day)
- Explanations in detail as to whether the error is a grammatical or spelling error
Although this tool has paid updated versions, the basic feature can be a lifesaver for content such as blogs, emails, social posts, proposals, and more.
The first step to starting a business is to develop a solid digital marketing plan that includes social media marketing, SEO, email marketing, and regular, useful content that speaks directly to your target audience.
Using the right digital marketing tools at the right time is critical to ensuring the company’s success.
A good digital marketing strategy, integrating a combination of the above tools that work for your specific company, is the first step in narrowing down which digital marketing tools you need to get ahead.
It is my hope that this list will assist you in your digital marketing activities and help you achieve the results you want.
- skillcrush.com – 50+ Free Marketing Tools Every Digital Marketer Needs
- neilpatel.com – 21 Digital Marketing Tools You Need When Starting a Business
- startupnation – 10 Best Free Digital Marketing Tools for Entrepreneurs
- buffer.com – The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools