Digital Marketing is one of the best selling professions in the world today. One might wonder how, but the truth is that every product of this century tends to connect and influence its customers through the use of the internet.
That being said, a good knowledge of how digital marketing works will help you sell products and services online to the right number of audiences. Furthermore, digital marketing is one of the fast paying most sought skills in the world today.
Therefore, this post is here to inform you about the top free online digital marketing courses with certificates that will help you horn your digital marketing skills.
With how accessible the internet is today, will you agree with me that the number of people who go online every day is still increasing?
In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy has changed along with it; meaning offline marketing is gradually fading off.
The wide array of prospects is indeed a full cake. Bet you wouldn’t mind grabbing a bite.
If you’re considering a free online digital marketing course with a certificate, you can take up any of the following free digital marketing courses that’ll be mentioned as you read further.
Before we go further, here’s a rundown of what will be discussed.
- Why Choose Free Online Digital Marketing Course?
- How To Take An Online Digital Marketing Course
- How Can I Get A Free Online Digital Marketing Course?
- How Much Does It Cost To Take An Online Digital Marketing Course?
- What is Digital Marketing?
- What Does A Digital Marketer Do?
- What Are The Benefits of Digital Marketing?
- 10 Online Digital Marketing Courses With Certificates 2020
- Learn Digital Marketing from Google (Digital Garage)
- Free Digital Marketing Certification (LinkedIn Learning – Lynda)
- Marketing Digital: Content & Community Manager (edX)
- Targeting Custom Audiences (Facebook Blueprint)
- Building Brand Awareness with Ads (Facebook Blueprint)
- Digital Marketing for Writers: Grow Your Audience and Author Platform (Skillshare)
- How To Get Found Online – An Introduction to Digital Marketing (Skillshare)
- Digital Footprint (Coursera)
- The Strategy of Content Marketing
- Innovating in a Digital World
- Benefits of Online Certificates
- FAQs On 10 Free Online Digital Marketing Courses With Certificates 2020
- We Also Recommend
Why Choose Free Online Digital Marketing Course?
Due to the prevalent challenges facing offline conventional ways of learning ranging from high costs to a rigid style and approach to learning and a whole lot more, an online alternative has been made to enhance learning. Thus, eliminate any form of hindrances.
You can now afford to study and get certified from the comfort of your home for free.
Here are some reasons why you should make the best out of the free online digital marketing courses;
Convenience and Flexibility
Online courses offer you an opportunity to choose a study pattern that suits your schedule. You can afford to study amidst attending to other activities ranging from your work to other necessary issues. In other words, it offers you a flexible approach to learning as you can combine activities and still cope with the course as far as you’re dedicated and focused. Course materials are also readily accessible online, making special library trips needless.
Little Or No Cost To Be Paid
Online programs present a more affordable option than traditional colleges. Free courses online offer an amazing package that is highly paid for offline, for free. You tend to pay little or nothing. Though not all online degrees offer less expensive net tuition prices than traditional colleges, associated expenses almost always cost less. For example, there are no commuting costs, and sometimes required course materials, such as textbooks, are available online at no cost.
These free online courses can help students fulfill career goals and ambitions.
Variety of Programs and Courses
Online study offers a variety of programs and courses to all. That is to say, you can afford to apply for any course or program you wish to regardless of your discipline and area of specialization.
For instance, someone with a degree in Medicine can afford to take up an online course in science writing and reporting.
You can take up an online course from start to finish from the comfort of your home, workplace, toilet or even car. That’s how convenient a free online course can be.
Students listen to lectures on and complete assignments sent to them electronically while putting on pyjamas with no need to fight traffic, leave work early for class, or miss important family time.
More Interaction and Greater Ability to Concentrate
It is widely believed that students find it easier to participate and interact in online classes more than face to face offline sessions where there is no form of pressure, shyness, and fear.
Earning an online digital marketing certification helps one elevate career-wise as every online course is an added advantage that can be sited in one’s resume thus increase one’s viability and potency status.
Also, the certificate is a sure sign of ambitiousness to prospective employers and friends at large. You should get an online degree now. Click here to see options.
For college students who want to attend summer classes, but live too far from their colleges and/or work summer jobs, taking online classes from an accredited college and transferring the credits to their primary college can be highly beneficial.
Summarily, taking free online courses helps students effectively manage their time, learn with online materials, and complete assignments on their own schedules. In the end, it turns out to be an added advantage.
How To Take An Online Digital Marketing Course
These few tips will help you successfully complete an online digital marketing course;
Hold Yourself Accountable
You should be consciously aware of the fact that the outcome of the online class solely depends on you. So, it’s your duty to plan yourself, set goals, reminders and prompts to guide you.
It’s up to you to make sure you’ve allotted enough time to complete the work as at when due.
Be Time Conscious
Creating your own schedule is a highly important task to do while taking online classes. But that freedom can also be ineffective if you do not have a firm time management skills. Without them, you might easily find yourself doing what you didn’t plan to do or what is out of schedule.
However, how you manage your time will depend on your schedule, learning style, and personality, here are some tips that will help you improve your time management skills.
Take The Online Course Serious
I understand there will be distractions and side attractions while taking online courses. But, you need to have the dedication and devotion to actually follow through and stick to the outlined course structure. Treat it like it’s an offline face-to-face lecture where attendance is mandatory and you wouldn’t want to miss a class.
Find A Way To Eliminate Distractions
From the buzzing social media updates, calls, YouTube videos and even distractions from friends and family, you’ll be faced with many distractions that are capable of diverting your attention.
It will be in your best interest to set aside time for other activities and focus on the online course when it’s time for it.
Adopt A Learning Pattern That Works For You
You need to figure out how you learn best and align your schedule to that pattern. If you like taking classes in the morning, make sure you create time for the online course in the morning likewise if you’re an evening person.
For you to get the best out of the online course, you need to actively take part in the session through partaking in the assignments, online discussions, question and answer sessions and all that. Through this way, you’ll be able to build yourself through interacting with fellows, teachers and mentors alike.
How Can I Get A Free Online Digital Marketing Course?
Finding free online digital marketing courses can be daunting and at the same time tiresome. However, you can utilize google search and social media sites including Facebook, Twitter, and Linkedin to search for universities and online platforms that offer free online digital marketing courses.
You can also count on the World Scholarship Forum for updates and information pertaining to free online courses.
How Much Does It Cost To Take An Online Digital Marketing Course?
Many online digital marketing courses are up for free while some require costs. An online digital marketing course can cost as low as $9.99 and as high as $200 or more per month or session. The prices of online courses vary according to specialization.
What is Digital Marketing?
Digital marketing incorporates all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, pay per click advertising, affiliate marketing, content marketing, and other internet tools to connect with current and prospective customers.
Furthermore, it can be said to be a way of connecting and influencing your customers via the web.
Digital marketing is all about building a brand and creating awareness to identify your audience’s needs, through the creation of valuable online content.
What Does A Digital Marketer Do?
Digital marketers are in charge of driving brand awareness and lead generation through the utilization of digital channels (both free and paid) at their disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
The digital marketer usually concentrates on various key performance indicators (KPI) for each channel. This is used to accurately measure the company’s performance across each one. For instance, a digital marketer who’s in charge of SEO measures their website’s “organic traffic” via a Google search. This sounds really interesting!
What Are The Benefits of Digital Marketing?
Many will say the benefits of digital marketing is boundless. No doubts. But, to bring it to a practical level, digital marketing is a multidimensional tool. That is to say, its immediacy, relevance and wider reach sets it ahead of all other marketing means.
However, here’s a brief outline of the benefits of digital marketing;
10 Online Digital Marketing Courses With Certificates 2020
We’ve compiled a list of 10 free online digital marketing courses with certificates for you in 2020. Our selection criteria are focused on the duration, nature of course work offered and ease of access.
We also considered the quality of education, average earnings of graduates, accreditation, number of enrolled students and several other relevant factors.
Here’s a list of the online free Digital Marketing Courses With Certificates in 2020;
Learn Digital Marketing from Google (Digital Garage)
Google is one of the incredible platforms that can help you learn digital marketing with real-world examples. It provides you with a variety of digital marketing modules, all of which are designed to keep end-user requirements in mind. For instance, if you are a beginner to digital marketing, then you can begin with the fundamental concepts of digital marketing that will help you build basic knowledge for the field.
After completing the basics, you can move on to advanced concepts to expand your skills in various marketing fields, such as social media marketing, PPC, content marketing, SEO, business strategy, E-mail marketing, web optimization and so on.
Furthermore, Google also provides a professional certificate of completion after clearing the certification exams.
The course is free and self placed.
Free Digital Marketing Certification (LinkedIn Learning – Lynda)
This online digital marketing course will help develop your analytical and tactical skills which will help grow and develop new opportunities for businesses as a digital marketer. From marketing plans and content strategy to lead generation and SEO, this path guides you through the best practices and principles of digital marketing.
At the end of this course, you’ll learn the following;
Marketing Digital: Content & Community Manager (edX)
In this course, you will have access to digital marketing tutorials and templates for you to put theory into practice. With the help of a Google Marketing Mentor, you can identify which are the best social networks for companies and brands.
You will discover how to put together a social media marketing plan, how to create valuable content, how to manage multiple social media accounts and how to use social media to attract customers from all over the world, position your brand, launch a new product, sell more and meet other real goals.
The 3-4 hours course starts on April 6, 2020, and will last for 5 weeks.
Targeting Custom Audiences (Facebook Blueprint)
Facebook Blueprint is another excellent platform that gives users access to various digital marketing courses for free. Targeting custom audiences online course will provide an overview of how to use and create Custom Audiences to help you deliver the right message to the right audience.
It is a self placed course. That means, you can start anytime you feel like. But, it’s advisable to start now.
Building Brand Awareness with Ads (Facebook Blueprint)
This free digital marketing course will teach you how to increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand Awareness objective to get more people to remember your ads.
Digital Marketing for Writers: Grow Your Audience and Author Platform (Skillshare)
Writing a novel is hard work, but marketing it can be even harder. Not sure how to excite and engage readers? Struggling to expand your reach? Each lesson will cover the sequential steps for not only developing an author platform, but creating an attention-grabbing voice, providing quality content, and turning your audience into a fanbase.
If you’re writing your first novel and not sure how to proceed, or if you have several books under your belt but haven’t yet gained a large audience, this class will help you build a platform that separates you from the writing herd.
At the end of this class, you’ll learn how to determine your target audience, set up an online presence, establish a voice, create a game plan, engage your audience and a whole lot more.
How To Get Found Online – An Introduction to Digital Marketing (Skillshare)
The internet is the most popular place for people to find products and services. As a brand and as a business, you want to be there when people search for you.
In this course, you will learn the various ways to get found online and attract more customer and leads through your digital presence:
- How SEO, search marketing, email marketing, and social media fit in with your overall marketing strategy
- Choose the social platforms that are crucial to your business and tailor your message across platforms
- The importance of ‘blogging’ and content marketing
- Create shareable content to grow and maintain an engaged social audience
- A checklist of SEO essentials
- Paid search (Adwords) and search engine marketing – is it right for your business?
- Case studies and relevant examples
Digital Footprint (Coursera)
In this course, you will hear from a range of experts and you will have an opportunity to explore and reflect on your own online activities, to understand why your digital footprint is important. We will introduce you to some of the tools and approaches to effectively manage your online presence.
The course will focus on the different dimensions of a digital footprint, including developing an effective online presence, managing your privacy, creating opportunities for networking, balancing and managing a professional and personal presence online.
At the end of this course, you should be equipped to ensure that your digital footprint works for you, whether you want to be more private online, or are looking to create a more effective and impactful presence.
This course is self paced and it will start on April 6, 2020. Don’t be left out.
The Strategy of Content Marketing
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
This course is self paced and it will start on April 6, 2020. Don’t be left out.
Innovating in a Digital World
This course provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are required for understanding the new tools of digital business and innovation.
It further explains why digital is everything and the need to take advantage of its existence. Thus, create value in the digital world.
With over 33k learners already enrolled, the self paced course will start on April 6, 2020.
Benefits of Online Certificates
An online certificate is as good as it can be to the certified. In as much as the value placed on online certificate varies according to sectors and industries where it is applied, the advantages and knowledge gained in the process is golden. It gives you an edge where need be.
It will also interest you to note that, a certificate of training is not the same as a certification of knowledge. We tend to get things backward in the IT realm. Too many people are passing tests and don’t really understand the meat of the certification they took. But, they have a certification that will help them get a job before someone without the certification.
In a nutshell, the aim of the online course shouldn’t be just to get the certificate at the end of the course but to gain knowledge backed up with a certificate.
FAQs On 10 Free Online Digital Marketing Courses With Certificates 2020
Where Can I Learn Digital Marketing For Free?
Yes, there are free online digital marketing courses on the following sites;
Learn Digital with Google (Digital Garage), Coursera, Skillshare, Udemy, Facebook Blueprint, and edX.
Is Google Digital Marketing Course Free?
Yes! Google’s digital marketing course is highly free.
Is Digital Marketing a good career path?
Yes, digital marketing is one of the fastest growing venture. It is highly lucrative.
Are there any online courses for free?
Yes, there are actually a good number of free online courses on the web.
What does digital Marketers do?
Digital marketers are in charge of driving brand awareness and lead generation through the utilization of digital channels (both free and paid) at their disposal.
With the availability of free online digital marketing courses, you can learn the latest digital marketing concepts and techniques at no cost from the comfort of your home. Do well to take advantage of this opportunity. Cheers