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Coca-Cola NCAA March Madness Bracket Refresh Promotion

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The Coca-Cola Company is now sponsoring the NCAA March Madness Bracket Refresh promotion (the “Promotion”) administrator by the Hello World, Inc. The contest is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older and who have a Coke.com or MCR account at the time of entry. Enter Coke & POWERADE codes for the chance to get a team in the NCAA March Madness Bracket Refresh and you may win prizes like $25K cash and a trip for 2018 final four in San Antonio, TX and much more.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices.May 8th, 1886.Coca-Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy.

Eligibility:

  • The candidates must be legal residents of the 50 United States (or the District of Columbia)
  • The candidates must be 13 years of age or older and who have a Coke.com or MCR account at the time of entry.
  • Employees and non-employee workers of The Coca‑Cola Company, Coca‑Cola bottlers, National Collegiate Athletic Association® (“NCAA”), Turner Broadcasting System, Inc., CBS Broadcasting Inc., HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates, agents and any prize providers, agencies and suppliers that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible.
  • The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.
  • The Promotion is based on outcomes of the basketball games in the 2017 NCAA® Division I Men’s Basketball Tournament (the “Tournament”) and consists of a bracket-style instant win game in two phases (the “Bracket” and the “Bracket Refresh,” respectively, also called herein “Instant Win Game”),
  • A sweepstakes for those who hold a game piece for a team that wins the Tournament (the “Grand Prize Sweepstakes”) and a sweepstakes for those who play the Bracket or Bracket Refresh and do not win an Instant Win game piece from a given play (the “NCAA® March Madness Bracket Refresh Sweepstakes”).
  • The outcomes the Tournament will determine which holders of which game pieces will be eligible to receive gifts and/or prizes in this Promotion.

How to Apply:

To be applying, the candidates will need a Coke.com or MCR account to participate, the link is https://us.coca-cola.com/bracket-refresh/

There are 2 ways to play the Bracket or Bracket Refresh Instant Win Game to try to obtain a virtual game piece (each a “Game Piece”), each of which represents a team in the Tournament. The region (“Region”) and the seed (“Seed”) of the team will be indicated on the Game Piece if you receive it before Selection Sunday.  At the start of the Bracket phase, there will be 64 unique teams. At the start of the Bracket Refresh, there will be 16 unique teams:

  • Purchase Coca-Cola-branded or POWERADE-branded Products to Obtain Code:
  1. Each participating Coca‑Cola-branded or POWERADE-branded product that you purchase will contain a unique code under the cap or inside the packaging (“Product Code”).
  2. For shrink-wrap packaging, only manual code entry is available.
  3. During the Promotion Period, visit www.coke.com/bracketrefresh and join or log-in using your Coke.com or MCR credentials.
  4. Follow the links and instructions to provide your Product Code (either by typing it in online or by scanning it if you are entering on your mobile device) and you will automatically proceed to the applicable instant win game phase and get one play.
  • Alternate Method of Entry (“AMOE”):
  1. To participate in the Promotion without making a purchase, visit www.coke.com/bracketrefresh and log in using your Coke.com credentials.
  2. Follow the links and instructions to visit http://us.coca-cola.com/en/amoe/?amoeId=54493 and you will automatically proceed to the applicable instant win game phase and get one play.

If you are a winner in the applicable instant win game, you will receive 1 randomly selected virtual Game Piece based on the quantities and odds stated below.

If you do not win the applicable instant win game, you automatically will receive 1 entry into the NCAA® March Madness® Bracket Refresh Sweepstakes.

For Both Methods of Entry: Limit: 5 instant win game plays per person per day during the Promotion Period. Therefore, there is a limit of up to 5 Game Pieces or the allowable number of NCAA® March Madness® Bracket Refresh Sweepstakes entries per day depending whether it is during the Bracket phase or the Bracket Refresh phase, or some combination thereof, regardless of method or combination of methods of entry, during the Promotion Period.

Financial Aid and Award Money:

For the Instant Win Games (Bracket and Bracket Refresh): Game Pieces will be randomly distributed during the Promotion Period based. Up to 800,000 Game Pieces will be distributed during the Bracket Phase and up to 90,000 Game Pieces will be distributed during the Bracket Refresh phase. See for more information- https://us.coca-cola.com/bracket-refresh/prizes/

  • Grand Prize: A check for $25,000 made out to the winner; and a POWERADE® Hydration Kit prize pack, all details determined by Sponsor in its sole discretion. Approximate Retail Value (“ARV”) $25,750.
  • Post-Refresh at Sweet Sixteen:
  1. Sweet Sixteen Gifts: First Round Gift: Digital content download A.
  2. Elite Eight Gift: A digital coupon valid for a free 20 ounce Coca Cola™ beverage.
  3. Final Four Gifts: A digital $5 retail gift card, terms and conditions apply.
  4. Final Game: 1 Sweepstakes entry into the grand prize
  • Pre-Refresh:
  1. First Round Gift: Digital content downloads
  2. Second Round Gift: Digital content download B.
  3. Sweet Sixteen Gifts: A digital coupon valid for a free 20 ounce Coca Cola™ beverage.
  4. Elite Eight Gifts: A $5 digital movie gift card, terms and conditions apply.
  5. Final Four Gifts: A digital $5 retail gift card, terms and conditions apply.
  6. Final Game: 2 Sweepstakes entries into the grand prize

Application Deadline:

The Promotion begins at 12:00 p.m. Eastern Time (“ET”), February 20, 2017, and ends at 12:00 p.m. ET, March 23th, 2017.

Link for more Information:

https://us.coca-cola.com/offers/

Contact Information:

If you didn’t find an answer to your question, contact at https://www.mycokerewards.com/content/contact-us.html

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